We’re an outdoor brand for the modern woman.
We like spending time outdoors. What we don’t like: the pressure of “hardcore” outdoor culture, and ill-fitting apparel for women. It cramps our style! So, we created our own brand that doesn’t compromise fit, function, and style – not even a little bit. We started with ski wear, because it’s what we know best.
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Our founders are doing things differently.
We’re on a mission to shake up the outdoors. Fun and fashion deserve a seat next to technical gear, and we’re crafting stylish outdoor wear that gets more women excited about getting outside and out on the mountain. Are you ready to strap in?
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Meet the Founders
Ariana Ferwerda
Ariana's retail consulting and analytics background led her to identify the major opportunity in the ski wear market to build an authentic brand by and for women.
Karelle Golda
Karelle leads storytelling & community focusing on new inclusivity that inspires and encourages women of all levels to feel good about getting outside.
Kiley McKinnon
After competing in the 2018 Olympics in men’s ski wear, Kiley is on a mission to make products that fit perfectly, look good and make women excited to get out on the moutain.
Technical Meets Chic.
At Halfdays, we’re all about balance. It’s in our name! When we set out to create outdoor wear that fits well, performs, and is functional, we knew that fashion couldn’t be put on the back burner. Our team is comprised of an Olympian, vetted product designers, and fashion-forward visionaries, so we combine technical and chic in everything we carefully craft. Yes, you really can have it all. ✨
Earth-Friendly
Sustainability is at the core of everything we design and create. We only use recycled materials that are responsibly sourced.
Community First
Halfdayers make the world go round. Our mission is to create a global, inclusive community of women who want to connect more while enjoying the outdoors.
Female-Forward
Founded by 3 women, our vision is female-forward and we’re passionate about uplifting female voices and creating inclusive, positive spaces.
Fashion 🤝 Function
Never sacrifice function, fit, and style again. Our collection balances flattering and chic looks with technical gear that holds up.
Halfdays in the wild
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